Organizers of the the American International Motorcycle Expo (AIMExpo) announced today that the schedule for the 2014 event has been reduced to a more efficient four days. Orlando, Florida’s Orange County Convention Center will again host the expo, and the consumer days of the schedule will remain unchanged as Saturday and Sunday. The trade and media days are now shortened to Thursday and Friday.
Being the only trade, media and consumer event for the powersports industry, the producers of the AIMExpo, Marketplace Events Motorcycle Group, wants the second annual expo to apply the lessons learned last year. “Since the beginning, a core goal has been to serve as a catalyst for change,” said Larry Little, General Manager, Marketplace Events Motorcycle Group. “This means listening and responding to the needs of the industry. Our post show surveys of exhibitors, trade and consumer attendees, coupled with the extensive conversations we have on a daily basis with our customers and partners, clearly pointed us to the decision to go to four days.”
While cynics might say that three days of industry only events was overkill and an unnecessary drain on work days and travel budgets, more charitable folks feel the organizers are learning from the past and listening to feedback. Simply put, cutting a day from the schedule makes the event more cost-efficient for exhibitors and attendees, alike. Either way AIMExpo 2014 is using the lessons from its inaugural year to continue the success into its sophomore year.
[Source: Marketplace Events Motorcycle Group]