Ducati announced it is ending its relationship with importer Precision Motor and setting up its own operations in India.
Precision Motors has been Ducati’s official importer since 2008, but the relationship has soured recently with reports of poor customer service and delays in deliveries.
Ducati will now begin establishing its own dealer network in India, likely relying on the resources of parent company Audi and other Volkswagen Group brands. Precision Motors will continue to sell Ducati products and offer service during the transition period until Ducati is ready.
“We consider India an extremely important part of Ducati’s future global strategy and will strengthen our presence in the market with premium services and a larger network that will be in line with our global standards,” says Cristiano Silei, Ducati vice president sales and marketing. “Our entry into the Indian market is therefore a first step in this direction.”
A similar situation came up last year in Brazil, with Ducati cutting ties with importer the Izzo Group to run things by itself. The newly-established Brazilian subsidiary now operates its own assembly plant and will soon be ready to expand to other South American markets such as Argentina.