The Motorcycle Industry Council reported a 2.6% increase in motorcycle sales in the U.S. market for 2012. According to the industry group’s figures, American consumers purchased 452,386 motorcycles in 2012 compared to 440,899 motorcycles in 2011. The news was a bit of a surprise, considering the MIC had previously forecast a slight decline for 2012. […]
Q3 2013 US Motorcycle Sales Results
Overall sales up 0.9% from 2012
Motorcycle and scooter sales in the U.S. in 2013 remain consistent with last year’s figures, according to data released by the Motorcycle Industry Council. Several manufacturers blamed poor weather for the poor start this year, and the rebounding sales in the third quarter helped to negate the slow sales from earlier in the year.
The industry group, which gathers data from its member brands BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio Group (which includes Aprilia, Moto Guzzi and Vespa), Victory, Suzuki, Triumph and Yamaha, says Americans purchased 385,256 motorcycles and scooters over the first three quarters of 2013 compared to 381,785 last year.
On-highway motorcycles remain the largest segment, seeing a modest 1.0% increase in sales to 274,578 motorcycles. Off-road motorcycles saw the most improvement, with 55,802 units representing a 9.4% increase over last year’s figures. The MIC also reports a 7.9% increase in dual sport sales to 25,409 motorcycles.
Scooter sales remain down however, with sales dropping 16.7% to 29,467 units over the first three quarters.
2013 US Motorcycle Sales Figures Through Three Quarters from the Motorcycle Industry Council
|Type||Q3 2012||Q3 2013||Change||% Change|
[Source: Motorcycle Industry Council]