Harley-Davidson dealers outscored dealers from other brands to take the top spot in the Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study for the second consecutive year. The annual study measures the effectiveness of motorcycle dealerships, rating them on how they perform in different categories, such as inviting customers to sit on a floor […]
Husqvarna Teases New Prototype for EICMA
Husqvarna has a history of unveiling surprising new concepts at EICMA, but now that the company is under the auspices of KTM Chief Executive Officer Stefan Pierer, we weren’t sure if that tradition would continue for the upcoming show in Milan.
It appears we had nothing to fear, as Husqvarna announced it would unveil a new prototype at EICMA that will “offer a visual incite into the future evolution of the brand”. We’re pretty sure Husky meant “insight” there, but we’ll forgive the Swedish brand if the prototype is as impressive as advertised.
The new prototype likely won’t be as radical as the Mille 3 concept unveiled at the 2010 EICMA show or the Baja concept from 2012. Under its previous owner, BMW, Husqvarna had been introducing more street-legal models such as the Nuda 900 and TR 650 Terra and Strata models. After changing from German to Austrian ownership, Husqvarna is refocusing on its core off-road segment, and the prototype will likely not be a streetbike.
Husqvarna will also show off its previously-announced 2014 dirt bike lineup at EICMA. E-i-C Kevin Duke will be live in Milan to report on the reveals from Husqvarna and other manufactures, so check back soon for our coverage.