Today at the AIMExpo, Bell unveiled two new helmets, the Bullitt and Qualifier, while announcing a revised fit for the Custom 500 three-quarter helmet. Inspired by the original Bell Star, the Bullitt celebrates Bell’s 60th anniversary by combining classic styling with contemporary safety features. The ultra-low profile fiber composite shell features a multi-density EPS liner, removable, washable […]
2013 AIMExpo: EBR to Distribute Hero Motorcycles in North America
Erik Buell Racing (EBR) announced at the 2013 AIMExpo that it will be distributing Hero brand motorcycles and scooters in North America. Specific models to be offered and pricing details have yet to be determined.
“The actual EBR collaboration with Hero MotoCorp began in late 2011, when we were contracted to deliver a concept hybrid scooter for Hero in record time for the January 2012 Delhi show,” says EBR founder Erik Buell. “In early 2012, EBR next entered a long term strategic partnership to provide technical expertise and engineering services for Hero, the world’s largest producer of two-wheeled vehicles. Hero, a longtime supporter of sports in India, also became a sponsor of our race team in the AMA Pro Road Racing Championship. Since then, the alliance has grown stronger, culminating in Hero MotoCorp purchasing a minority share in EBR this past summer.”
Hero MotoCorp produces more than six million two-wheelers in India annually and recently celebrated the production of its 50 millionth unit.
The official EBR launch of the Hero product line in North America will take place in mid-2014.