After more than 20 years of licensing its brand name to an Italian entity for use outside of North America, Bell Helmets today announced the reacquisition of its worldwide rights in the powersports market. After two years of more than 40% growth in North America, the Bell powersports business is poised to expand its geographic […]
Laguna Seca And Bell Helmets Teaming Up For Limited Edition Helmet
The World Superbike championship returns to Laguna Seca later this month after an eight-year absence and Bell Helmets has teamed up with the legendary racetrack to produce a limited edition commemorative Bell Star Carbon lid.
The commemorative Bell Star Carbon helmet created for World Superbike showcases an original custom design by air-brush artist Chris Wood of Santa Barbara-based paint shop Airtrix, which features the iconic California state flag graphics.
A successful partnership between Bell Helmets and Mazda Raceway began last season when the two powerhouses joined forces to release a Bell Star Carbon with graphics commemorating the MotoGP at Laguna Seca. The interest in the helmet series among racing fans continued to grow and led to a new series for the circuit’s 2013 motorcycle events. Bell Helmets, based in nearby Scotts Valley, is the world leader in the design, manufacturing and distribution of bicycle and motorcycle helmets and accessories.
A limited run of the Bell Star Carbon helmet is now available for purchase online at www.bellhelmets.com/star-carbon. Fans in attendance at the eni FIM Superbike World Championship, Monterey Round Sept. 27-29, 2013 can also purchase the helmet at the Mazda Raceway souvenir store, while supplies last.
For more information about the eni FIM Superbike World Championship, Monterey Round at Mazda Raceway Laguna Seca visit MazdaRaceway.com.