In June 2000, the UK Government launched a campaign called, Think! Road Safety, the goal is to reduce road deaths and serious injuries by sending a message to people to take responsibility for their own safety as well as others on the road. The campaign in the past has produced TV spots that were taken […]
Allstate Offering $5,000 Grants for Best New Motorcycle Safety Ideas
We’ve previously written about Allstate‘s efforts at advancing motorcycle safety and awareness, from its “Watch for Motorcycles” sign campaign to its Rider Risk Map app on Facebook. Today, the insurance provider announced another new initiative in its Good Rides Grant program, offering $25,000 in grants for new ideas to advance motorcycle safety.
Allstate is asking people to send their ideas on how to improve safety to the company’s Facebook page. The first 1,000 ideas submitted before Aug. 31 will be reviewed by a six-member judging committee consisting of custom builder Rick Fairless, Indian Motorcycle Marketing Director Rod Krois, Motorcycle USA Editor Bryan Harley, Motorcycle Superstore/Motorcycle USA founder Don Becklin, Allstate Vice President of Powersports Keith Rutman and Allstate agency owner Rusty Creed.
“I’m proud to partner with Allstate on an issue that has always been top of mind for me, and I think that the Good Ride Grant program is a great way to empower our riding community to help each other protect what is a lifestyle for so many of us by making it as safe as possible,” says Fairless.
In September, the committee will narrow the entries to 15 finalists whose ideas will be featured on the Allstate Motorcycle Facebook page where fans can vote for their favorite ideas. The five finalists with the highest scores by Oct. 31 will each receive a $5,000 to turn their ideas into action.
“Riding a motorcycle presents a feeling of freedom, adventure and camaraderie with fellow riders, but we also know the risks that come along with it,” says Rutman. “The Good Ride Grant program allows Allstate to continue our mission of protecting riders while also keeping an open ear to the riding community and what they feel is important.”