Kawasaki Entering Chinese Market
Kawasaki announced the start of operations in the world’s largest motorcycle market, China. The company actually established its new subsidiary, Kawasaki Heavy Industries Management (Shanghai), in April but the subsidiary will begin importing and selling motorcycles Aug. 18.
The company will focus sales around the major centers of Beijing, Shanghai and Chengdu, hoping to attract the country’s emerging middle-class who are looking for motorcycles for leisure rather than for utility.
Kawasaki will be offering models such as the Ninja ZX-14R, Ninja 650 and its naked variant the ER-6n, the Ninja 250, and its naked equivalent the Z250. Kawasaki is targeting annual sales of 5,000 units by 2018.
Kawasaki Heavy Industries Management (Shanghai) is wholly-owned by Kawasaki with US$2.35 million in capital. The new subsidiary will be run by General Manager Yasushi Nagata.