BMW Reports Q2 2013 Results – 15.5% Increase Produces Record Quarter
BMW reported a record second quarter with sales of 40,209 motorcycles for the three months ended June 30, 2013. The quarter saw a year-on-year increase of 15.5% from sales of 34,816 motorcycles reported in 2012. For the year to date, BMW has sold 64,941 motorcycles, also a record for first half sales in the company’s 90 years in the motorcycle business (those numbers however do include 1,110 Husqvarna motorcycles sold in the first quarter before the brand was acquired by Pierer Industries.)
The record half comes in the face of a worldwide decline of 7.1% for motorcycles 500cc and larger over the first six months. In that time, BMW saw sales decline in Spain (-2.8%) and Italy (-6.0%) – two markets struggling with an economic downturn – while sales rose in Germany (+2.9%), Great Britain (+4.3%) and France (+0.2%).
U.S. sales rose by 16.1% to 8,101 units from 6,977 units, again making America the second largest market for BMW motorcycles. BMW also reported sales increases in Brazil (+8.3%) and a dramatic increase of 35.6% in Japan.
BMW credits the increased sales to the introduction of the F800GS Adventure, the continuing popularity of its updated R1200GS and the 90th anniversary editions of the previous-generation R1200GS adventure bike, R1200R roadster and R1200RT sport-tourer.
The record sales figures translated to €475 million (US$628.1 million) over the second quarter, up 15.9% from the €410 million reported last year.
Overall, the BMW Group reported a net profit of €1.392 billion in the second quarter, up 9.0% from €1.277 billion reported the previous year.