Apple is one of the world’s most powerful brands, and it looks like it recently enlisted the help of another top brand: Harley-Davidson. The two companies are among the top 100 brands in the world, as ranked by brand consultancy firm Interbrand. Apple is #2 on Interbrand’s rankings for top brands of 2012 with a […]
Best Western Debuts Global Partnership with Harley-Davidson at 110th Anniversary Event in Rome
Best Western International debuted its new global partnership with Harley-Davidson in style at Harley’s 110th Celebration in Rome. The 67-year-old hotel company presented hundreds of thousands of attendees with its “Motorcycle-Friendly Hotel” program as part of a four-day celebration at the famous Port of Ostia.
Riders in the US, Canada and Mexico already know Best Western is the hotel of choice for real moto-travelers. Earlier this year, we reported Best Western was expanding its North American partnership with the iconic motorcycle brand to bring even more “Rider-Friendly” amenities to its hotels worldwide.
As part of the agreement, Best Western is serving as the Official Lodging Partner of Harley-Davidson’s 110th Anniversary in 2013. In addition, Best Western is now the Preferred Lodging Partner of Harley-Davidson’s Rentals and Tours Division, which will include the hotel chain’s properties on its multi-night itineraries and provide more revenue opportunities for Best Western hotels.
Best Western has more than 1,200 “Rider Friendly” hotels throughout North America, which offer a free wipe-down motorcycle towel and access to a washing station upon check-in. The hotel chain also offers motorcycle enthusiasts Best Western Ride Rewards, a special segment of its Best Western Rewards loyalty program. Plus, Harley Owners Group (H.O.G.) members receive additional benefits, including an automatic upgrade to Platinum status and 15 percent bonus points.
The companies first initiated the partnership in 2006.
For more information on Best Western’s benefits for motorcycle enthusiasts, go to www.BWRider.com. Consumers can plan their next motorcycle trip at www.Harley-Davidson.com/wcm/rideplanner/, and follow the adventures of Best Western’s motorcycle blogger Jason Fogelson at http://www.youmustbetrippin.com/jason_fogelson/.