Bonnier Corporation, owner of Cycle World, Popular Science and Field & Stream magazines, among others, has just inked a deal with Source Interlink Media, acquiring nine of SIM’s motorcycle titles. Terms of the transaction, including purchase price, were not disclosed. Under the deal, Bonnier acquires Motorcyclist, Sport Rider, Dirt Rider, Motorcycle Cruiser, Hot Bike, Baggers, […]
Kawasaki Will Live The Legend With The Lone Ranger
Concentrating on a “Live the Legend” campaign line, Kawasaki Motors Corp., U.S.A. announced a tie-in with The Lone Ranger, starring Johnny Depp and Armie Hammer. The powersports manufacturer will use this re-imagining of the classic story to carry product messages for its off-road motorcycles, four-wheel vehicles and street motorcycles.
A video creation called “Live the Legend” depicts a transition from the film to scenes of modern day adventurers with the company’s Teryx4 Side x Side, KX motocross, and Ninja sportbike products. The action-packed “Live the Legend” video appears on Kawasaki’s YouTube channel.
From producer Jerry Bruckheimer and director Gore Verbinski, the team behind Pirates of the Caribbean, The Lone Ranger is a thrilling adventure infused with action and humor,in which the famed masked hero is brought to life through new eyes. The Lone Ranger will be released in US theaters on July 3.
Dealers will be a core component of Kawasaki’s “Live the Legend Adventure” sweepstakes, which invites consumers can win various products inspired by The Lone Ranger. The sweepstakes will also include the film’s promotional partner, the Utah Office of Tourism. Promotional materials featuring Johnny Depp and Armie Hammer are also slated to appear in more than 1,000 Kawasaki dealerships around the country.
In addition to media and in-store involvement supporting the film’s release, Kawasaki is also providing a custom-designed Lone Ranger Ninja ZX-6R that will be on display at the movie’s world premiere. That event is a benefit for the American Indian College Fund, and the unique motorcycle will be signed by the film’s stars and other celebrities in attendance. It will then be auctioned at a later date with all proceeds going to support the fund.
Lone Ranger-inspired Kawasaki vehicles will be featured as prizes in other film tie-in promotions, including five limited edition Teryx4 750 4×4 LE Side x Sides to be given away by SUBWAY Restaurants in their Partner Up & Win promotion, and a Teryx4 and four Shoei off-road helmets as the grand prize for an ABC-TV “Good Morning America” sweepstakes.
The Fine Print:
Kawasaki “Live The Legend” Sweepstakes
No purchase or payment of any kind is necessary to enter or win. A purchase will not improve your chances of winning. Void in ak, hi, puerto rico and where prohibited by law. Message and data rates may apply. The Kawasaki “Live The Legend Adventure” sweepstakes is open to legal residents of the 48 contiguous United States and District of Columbia, of the legal age of majority in their jurisdiction of residence (at least 18 years of age; 19 in AL and nNE), who have a valid, state-issued driver’s license as of the time of entry. Begins at 12:01 am et on 06/03/13 and ends at 11:59 pm et on 07/31/13. To enter without sending a text: mail a hand-printed 3” x 5” card with your name, age, complete address, including zip code, daytime telephone number, and email address in a stamped envelope to: Kawasaki “Live The Legend Adventure” Sweepstakes, 625 Panorama Trail, Suite 2100, Rochester, NY 14625-2437. Must be postmarked by 7/31/13 and received by sponsor by 8/7/13. For official rules and complete details, visit www.LiveTheLegend.Kawasaki.com. If you enter via text messaging, you will receive at least one (1) confirmation text message in response to your entry. To stop receiving text messages from sponsor, text “stop” to 868727. Sponsor: Kawasaki Motors Corp., U.S.A., P.O. Box 25252, Santa Ana, CA 92799.