Mega stars of the custom chopper world Arlen Ness, Dave Perewitz and Rick Fairless have each built a one-off custom motorcycle for Allstate Insurance Co. Each bike embodies themes representing Allstate’s involvement in the motorcycle community, like the company’s motorcycle awareness program called Once is Never Enough (ONE), which Fairless incorporated into his design. A fourth […]
Arlen Ness B-Day Bash At Petersen Museum
On July 12 the Petersen Automotive Museum is throwing a birthday party for one of motorcycling’s customizing icons, Arlen Ness. The B-day celebration will be followed by a V-Twin Cruise-In on July 13 and punctuated by a summer-long exhibit entitled Arlen Ness: Art on Two Wheels.
The July 12th birthday party is open to the public and the $95 ticket price puts you in the company of Arlen and other customizing aristocrats and also includes cocktails and dinner. The event culminates in on on-stage Q&A with Arlen, while his friends will provide personal insights of the man and his career.
The V-Twin Cruise-In, from 9 a.m. to 2 p.m. the next day, provides anyone riding a motorcycle to the museum with free parking and two-for-one admission to the museum. Arlen Ness will be signing autographs beginning at 11 a.m.
The Arlen Ness: Art on Two Wheels exhibit, which runs through Sept. 8, 2013, features custom motorcycles built by Arlen Ness that embody his career. Alongside Arlen’s bikes will be others built by his son Cory and grandson Zach – representing three generations of Ness family customs.
For tickets or more information on the Birthday Bash or V-Twin Cruise-In, visit www.Petersen.org or call 323-964-6370.
Ness began his career in the 1960s with the customization of a 1947 Harley Knucklehead. After entering the bike in local shows, he was noticed by future customers and started a business custom painting bikes. As his popularity grew and demand increased, Ness began selling custom parts and custom motorcycles with a stretched and lowered style which became the hallmark of his designs. After more than fourdecades, Ness has a large product line specializing in Victory and Harley-Davidson accessories and has received a variety of awards including Builder of the Year, Lifetime Achievement Awards and induction to the Motorcycle Hall of Fame.