Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend. Terms of the new agreement were not released, though UFC President Dana White […]
UFC Set To Rumble For H-D’s 110th Anniversary
The Ultimate Fighting Championship (UFC) octagon is set to ride into Milwaukee for Harley-Davidson’s 110th Anniversary celebration, giving fans an opportunity to witness one of the hardest-hitting live MMA fights of the year – the UFC 164 Harley-Davidson Hometown Throwdown.
UFC stars including Cain Velasquez, Mike Chiesa and Matt Hughes will be at the BMO Harris Bradley Center in downtown Milwaukee on August 31 for the action-packed card, which will feature more than 10 hard-hitting bouts.
“UFC and Harley-Davidson fans will experience the passion of the world’s best fighters when they duke it out in the Octagon in our backyard here in Milwaukee during our 110th Anniversary,” said Mark-Hans Richer, Chief Marketing Officer at Harley-Davidson. “This UFC Hometown Throwdown is a unique chance to see hard-hitting action right in the middle our anniversary celebration.”
Fans who purchase 110th Anniversary celebration ticket packages by June 12 will be eligible to participate in a special pre-sale for UFC 164. Ticket prices range from $60 to $400 before taxes and fees. Fans will also have an opportunity to get up close and personal with many of their favorite fighters during a special autograph session.