BMW Set Single Month Sales Record in April 2013 – New R1200GS Represents 27.7% of Sales Volume
BMW announced it set a new company all-time sales record for a single month, delivering 14,587 motorcycles to customers in April 2013. That represents an 11.5% increase from the 13,088 motorcycles sold in April 2012.
The record month helped push BMW‘s overall sales over the first four months to 39,319 motorcycles and scooters, a 5.0% increase from the 13,088 units sold in the same period of 2012.
“Five per cent growth as compared to the first four months of the previous year is certainly satisfying as far as we are concerned,” says Heiner Faust, vice president of sales and marketing for BMW Motorrad. “It was April in particular that got us off to such a good start in 2013, having been the best month for sales in the entire history of BMW Motorrad.”
More impressively, the sales growth comes in spite of declining sales for the overall motorcycle industry, especially in Europe.
“Like last year, the motorcycle markets are currently very varied,” says Faust. “Development of the major markets Italy and Spain has been very weak due to economic conditions. However, we have been able to make up for this negative development with excellent sales in the USA, Brazil, other Latin American markets, Asia and Russia. Germany remains the single most important market by a wide margin.”
Leading the way is new 2013 BMW R1200GS has been a strong performer, with BMW selling 10,883 of the water-cooled adventure tourer since January. That represents 27.7% of the company’s sales for the first four months.
Also doing well, though not even close to the success reached by the GS, is the S1000RR-based HP4 sportbike, with Faust announcing sales of 1,300 units over four months.