Blues Brothers Too Old for Harley-Davidson 110th Anniversary Celebration?

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Comedian Dan Aykroyd says he offered to bring his Blues Brothers act to Harley-Davidson‘s 110th Anniversary celebrations but was turned down because H-D executives said the act was too old for the company’s target demographics.

Aykroyd, playing the role of Elwood J. Blues with the late John Belushi playing “Joliet” Jake Blues, posted a statement on his official Facebook page suggesting Elwood is trading in his Harley-Davidson motorcycle for a Can-Am Spyder. The post reads:


Offered Blues Brothers to open for Kid Rock at Harley-Davidson 110th anniversary. H-D execs. say B.B.’s too old for desired demographics. FOR SALE – ELWOOD’S HARLEY. WANTED – 1 SPYDER OLD MAN TRIKE.


The executives may have a point, as Harley-Davidson is trying to appeal to younger demographics and the original “The Blues Brothers” film was released in 1980 with . The Blues Brothers act has made various appearances through the years at music festivals with various musicians through the years. The sequel film “Blues Brothers 2000″ was released in 1998 with Aykroyd opposite John Goodman playing “Mighty” Mack McTeer.

But the Blues Brothers wouldn’t have been the oldest act at the 110th Anniversary party. Sure, acts like country artist Toby Keith, rockers Gaslight Anthem and rapper Lupe Fiasco may have more modern appeal (fyi: Lupe Fiasco was born in 1982, two years after “The Blues Brothers” debuted in theatres.) But the lineup includes acts such as ZZ Top (founded 1969), Lynyrd Skynyrd (1964) and Aerosmith (1970), so the Blues Brothers are spring chickens in comparison.

[Source: Dan Aykroyd (Facebook)]

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  • Steve West

    Typical Motor Company “logic”…The Blues Brothers are “too old”, but NOT ZZ Top or “Barely Skynyrd”?
    Wonder why the “magic’s gone” Willy G?
    SMH
    I ride a Kawasaki!!!!!

  • newsrider1690

    Most Harley riders prefer the Blues Brothers over that kiddie crap

  • James Allmond

    Same thinking brought us Elton John in 2003 also turned away the only vehicle to be in EVERY country in the world (an HD E-Glide Evo, too old apparently). Guess that’s why I traded my last new HD for a Ural. Yeah, I sure did…

  • Vic

    It”s music, good music. It’s for entertainment. I’m sure the crowd wold have enjoyed it. If not, they could have waited until the next group. I’m also sure no-one would have let because of the Blues Brothers.

  • cory berger

    Ill be bringing my collection of vintage 70s two strokes- 72 yamaha r5, 76 yamaha rd400, 75 rd350, and 75 kawasaki kh400 triple. Hope some of you posers are ready to do some light to light runs.

  • Butch

    While we provide loyalty to HD, they have none towards those of us who brought them to the dance. F.O. Willie G.