Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase. The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas. Harley’s first attempt at culling ideas from its throngs of devoted followers resulted in the recently implemented “No Cages” campaign. Fan […]
Rockstar Energy Announces Harley-Davidson Iron 883 Sweepstake
Rockstar Energy is sponsoring Harley-Davidson‘s 110th anniversary celebration, supporting several events through the year including the Aug. 28-Sept. 1 anniversary party itself. As part of the partnership, four special edition Harley-Davidson motorcycles were produced with the energy drink manufacturer’s yellow and black color scheme.
The four motorcycles – a Softail Slim, a Street Bob, a Street Glide and an Iron 883 – were produced by Rusty Coones of Illusion Motorcycles in Westminster, Calif. The four Rockstar Harley-Davidsons were displayed at Daytona Bike and will later appear at the Sturgis Motorcycle Rally and in Milwaukee for the 110th anniversary party.
Two of those limited edition Rockstar Harley-Davidson motorcycles are being given away in a pair of contests, one that’s open to the general public and another that’s available for Harley Owners Group members.
Adult residents of the 48 contiguous states and D.C. can enter online on Rockstar’s official website or on Facebook to win the Rockster Harley-Davidson Iron 883 grand prize. Another two monthly winners will win Rockstar branded apparel valued at $200 each. The contest runs until July 31 and a winner will be announced on or about Aug.1.
Qualified H.O.G. members can also enter a separate contest at http://www.rockstarenergy.com/HOG to win the Rockstar Harley-Davidson Street Glide grand prize. Another seven monthly winners will win Rockstar-sponsored Harley-Davidson apparel valued at $200 each. The H.O.G. contest runs until Dec. 1 and a winner will be announced around Dec. 5.