Yamaha Named Official Motorcycle Of Road America

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The economic downturn hit the motorcycle world particularly hard, as many factory-backed road racing efforts closed shop. The decision, while unfortunate, isn’t hard to understand, as racing at the highest levels isn’t cheap, and a factory involvement means added pressure to succeed, which ultimately means spending more money to do so.

Through it all, however, Yamaha has remained involved with the sport, fielding factory teams and sponsoring various riding schools and even racetracks. Now, on the heels of the second round of the AMA Pro Road Racing Championship, May 31 – June 2, at Road America in Elkhart Lake, Wisconsin, the track has announced a multi-year agreement that will make Yamaha its official motorcycle.

The most notable impact this will have is with the motorcycle safety courses taught at the track. Endorsed by the Motorcycle Safety Foundation and taught by certified instructors, those looking to obtain their M endorsement can enroll in the Basic Rider Course (BRC), which will now use Yamaha motorcycles and scooters.

“The Yamaha partnership is a deeply-integrated program that will bring many new benefits to Road America,” said George Bruggenthies, president and general manager of Road America. “We are looking forward to elevating our programs and offerings as we work alongside Yamaha to bring new experiences and opportunities to fans, motorcycling enthusiasts and the many Yamaha motorcycle dealers in the region.”

A multitude of riding courses are available at Road America, from novice to veteran, pavement or dirt. For a current listing of available courses and further track information, visit www.roadamerica.com. There you can also find information regarding discounts on advance tickets for the Geico Motorcycle AMA ProRacing Subway SuperBike Doubleheader, May 31-June 2.

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