Harley-Davidson and Marvel Comics Team Up Again for Iron Man 3
Harley-Davidson and Marvel Comics are teaming up once more for another cross-promotional promotion, this time in support of the upcoming film “Iron Man 3“. Harley-Davidson had previously worked with Marvel for last year’s “The Avengers” and before that, with 2011’s “Captain America: The First Avenger“.
For the third installment of the Iron Man series starring Robert Downey Jr., Harley-Davidson and Marvel announced the “Iron Man 3 – Man & Machine” contest. One winner will win a custom Street Bob, and will be featured, along with four other selected winners, in a special edition comic book as members of a motorcycle riding group of super heroes known as “Road Force”. All five winners will also receive a trip to Comic-Con International in San Diego for the unveiling of their comic book likenesses.
A similar prize was awarded for the “Assemble Your Freedom” contest for “The Avengers” where five winners were portrayed as members of Road Force (click the thumbnail below to enlarge). The winners of the new
To enter the contest, visit http://www.harley-davidson.com/ironman and a description of your “Road Force” super hero and design a custom Street Bob. Entries will be accepted until June 15.
A panel of judges will consider the entries and select the winners based on three factors: originality of hero name and story, development of character and reflecting the values of freedom and independence. The winners will be announced on or around June 24.
“Iron Man 3” opens in theaters May 3.
[Source: Harley-Davidson, Marvel]
Dennis has been a part of the Motorcycle.com team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.
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