In order to use footage from a Dorna-sanctioned MotoGP test session — say, for marketing or promotional reasons — a team must receive approval from Dorna. The process is tedious, and even if permission is granted, there are strict limitations as to what the material may or may not be used for. So when Honda decided to conduct its own private test (which Yamaha also joined), at the Circuit of the Americas, it was free from any and all Dorna mandates.
Rest assured, Honda took full advantage.
With free rein to stick cameras wherever it wanted, Honda’s marketing department went nuts with promotional videos featuring not only its two Repsol Honda riders, Dani Pedrosa and Marc Marquez, but also LCR Honda rider Stefan Bradl. In the video below the three riders talk about their passion for racing, while their respective team managers explain what makes them special and different from each other.
Marquez points to the opening round in Qatar, which takes place this weekend, as being one of the most important times of the season, as all the preseason talk gets put to rest and the racing begins. One thing’s for sure, the 2013 MotoGP championship has been highly anticipated, and this video is a perfect primer to kick things off. Enjoy.
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