Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend. Terms of the new agreement were not released, though UFC President Dana White […]
Harley-Davidson and Best Western Expand Partnership
Harley-Davidson and Best Western have announced a three-year extension to their partnership which will now expand beyond North America.
The two companies have been working together since 2006, providing benefits to customers of both brands. Under the new agreement, Best Western becomes the official lodging partner of Harley-Davidson‘s 110th anniversary celebrations as well as the preferred lodging partner of Harley-Davidson’s rentals and tours division.
Harley-Davidson owners receive several perks including a 10% discount on rooms with Best Western as well as 10 reward points or 250 airline miles for every dollar spent for lodging with the hotel chain. These benefits will now apply to Best Western hotels worldwide, not just in North America.
Best Western also has 1,200 locations in North America it certifies as being “rider friendly”. These locations offer motorcycle washing stations and wipe-down towels and bottled water upon arrival.
“Harley-Davidson’s 110th Anniversary is the perfect time to extend our partnership with Best Western,” says John C. Farris, Jr. , Harley-Davidson’s director of global brand alliances. “Harley-Davidson and Best Western have heritage and deep roots along America’s most scenic highways and byways as well as the many roads traveled around the world. Most importantly, this partnership brings great benefits and on-the-road conveniences to our riders and fans.”
[Source: Best Western]