Husaberg may soon be no more, but that hasn’t stopped the Austria-based Swedish brand from unveiling its 2014 lineup of seven models. News broke last week of plans to reunite Husaberg with Husqvarna, to be known as Husqvarna Sportmotorcycle GmbH as of October 2013, making lineup of of seven off-road bikes including both two- and […]
KTM Reports Record Year, Selling 107,142 Motorcycles in 2012
KTM reported a new record in sales in 2012, selling 107,142 motorcycles. That represents a 31.9% increase over the 81,200 motorcycles sold in 2011.
The Indian market helped KTM set its new record with consumers in that country picking up more than 8,000 units of the 200 Duke. Even more impressive however was KTM’s performance in Europe. The overall motorcycle industry reported a 12% decline in sales due to a struggling economy in key markets such as Spain and Italy. KTM managed to buck that trend, reporting a 9% increase in sales while market share of Europe grew to 7.5% from 5.5%, also thanks to the popularity of the small displacement 125 Duke and 200 Duke.
KTM also reported a strong year from the U.S., reporting a 15% increase in retail sales. Unlike the other markets however, KTM’s American sales were mostly driven by strong demand for more off-road focused models such as the 350 SX-F and the street-legal 500 EXC.
The record sales translated to 610 million euros (US$813.7 million) in net sales for KTM, a 15.7% increase from net sales of 527 million euros reported in 2011.
[Source: KTM, photo by Schedl R.]