Harley-Davidson dealerships topped the rankings for the 2012 edition of the Pied Piper Prospect Satisfaction Index, an industry benchmarking study examining how well dealerships treat customers, and turning shoppers into buyers. The Pied Piper PSI rated different manufacturers’ dealerships in a number of categories to produce an overall score. The study was conducted between July […]
BMW Reports 14% Sales Increase in US in 2012
BMW reported sales of 12,057 motorcycles in the U.S. in 2012, representing a 14.0% increase on the 10,572 units sold in 2011.
Leading the way was the S1000RR, with BMW selling 1,934 of the sportbikes this year. That represents a 20.9% growth over the 1,600 S1000RRs scooped up by American consumers in 2011.
Also performing well for BMW are its six-cylinder K series bikes in their first full year on the market. Consumers clearly preferred the GTL over the GT model, buying 1,601 of the K1600GTL compared to just 697 units of the K1600GT.
The year-end figures also include the introduction of BMW’s C series maxi-scooters. BMW did not reveal how many units of the C600 Sport it sold, but did announce deliveries of 223 C650 GT models since its U.S. launch in the fall.