The world’s two biggest motorcycle shows take place in Europe, with Italy hosting EICMA in November and Germany hosting Intermot every two years in October. In the U.S., consumers had the International Motorcycle Shows, which tours the country with the latest motorcycles for this market. The IMS shows start long after the European shows however, and while they still offer U.S. debuts for many models, it’s still not the same as the worldwide debuts offered at the two European shows.
That may change in 2013 however with the first ever American International Motorcycle Expo. Set for Oct. 16-20 in Orlando, Fla., AIME will be offer a new premiere motorcycle industry event for the U.S. market, a singular show to compete against the IMS’ tour.
AIME also faces competition with the Dealer Expo, an annual trade show usually held in February in Indianapolis. Dealer Expo is geared more for dealers and distributors but it already sees AIME as a threat. Next year, Dealer Expo will hold two events, one in February and again in October. From 2014 onwards, Dealer Expo will only be held in its new October timeslot.