After three straight years of record motorcycle sales, you’d think things would eventually start slowing down for BMW. Instead, the German manufacturer continues to roll on the throttle with an impressive start to 2014. BMW announced sales of 5,438 motorcycles and scooters in January, up from the 4,818 motorcycles sold in the same month in […]
BMW Announces Winners of “Ride of Your Life” Tour Contest
BMW Motorrad announced the winners of its “Ride of Your Life” contest, giving five people the chance to travel on a worldwide tour on the new R1200GS.
The five winners are Stephanie Rowe, a 25-year-old enduro racer who works in the motorcycle accessories industry in the U.K., Herbert Unger, a 50-year-old German metal worker, Alessio Cigolini, an Italian who loves riding through Tuscany, Salvador Echevarría, a 41-year-old businessman from Spain, and Stephane Gautronneau, a 39-year-old fashion photographer from France.
The five winners were selected for their sense of adventure, ability to work as part of a team and physical fitness by a panel of celebrities including actors Adrian Brody, Rick Yune and Charley Boorman and Paris-Dakar winner Jutta Kleinschmidt.
“For me, it wasn’t just about having the right riding skills,” says Brody, “it was also about having the right spirit. After all, this is what drives each of us, and what creates the enthusiasm that is so important to all motorbike riders.”