Apple is one of the world’s most powerful brands, and it looks like it recently enlisted the help of another top brand: Harley-Davidson. The two companies are among the top 100 brands in the world, as ranked by brand consultancy firm Interbrand. Apple is #2 on Interbrand’s rankings for top brands of 2012 with a […]
Bruce Willis Auctioning Motorcycles to Benefit Active and Retired Military
Actor Bruce Willis is auctioning five motorcycles from his personal collection to benefit the Boot Campaign, a Texas-based non-profit organization supporting active and retired members of the U.S. military.
The motorcycles will be auctioned off every two months, starting from December 2012 to August 2013, with each auction running for up to 30 days at CharityBuzz.com. The first auction is for Willis’ 2005 Ducati Multistrada 1000DS, listed as being in great condition with just 285 miles on the odometer. The Multistrada has an estimated value of $5500 and the auction, as of this writing, has reached $1750 but there’s still a lot of time remaining before the auction ends Dec. 20.
Born on a military base, Willis has been a long-standing supporter for the U.S. Armed Forces, and he says he hopes his donation will help veterans and wounded combat troops.
“I wanted to use my bikes in a way that would benefit our military service members, and I am thankful to have found the Boot Campaign as the catalyst for using my bikes in a way that will give back to our country’s true heroes,” says Willis. “These bikes have been a lot of fun to ride, and my hope is they can do a lot of good for our veterans.”
For more information about the Boot Campaign, visit http://www.bootcampaign.com.
[Source: The Boot Campaign]