It’s almost automatic every time we write about Harley-Davidson that the company’s critics jump out to say how its bikes are heavy or assembled from parts bin leftovers or technologically decades behind its competitors. What these naysayers either forget or completely ignore is that Harley-Davidson motorcycles continue to sell. In its first quarter 2014 financial […]
MIC Reports 3.6% Increase in US Motorcycle Sales in First Half of 2012
U.S. motorcycle and ATV sales were up 3.6% in the first six months of 2012 including a 2.8% uptick for two-wheelers, according to numbers released by the Motorcycle Industry Council. The sales growth is good news for the U.S. motorcycle industry but the first half percentage increases were lower than the 6.7% increase from the opening three months.
The MIC, which represents the major motorcycle manufacturers in the U.S., reported first half sales of 375,628 units compared to 362,492 units in the first six months of 2011. Excluding ATVs, U.S. sales on motorcycle and scooter totaled 266,061 units in the first half, compared to 258,762 units in the same period last year.
Dual-sport motorcycles and scooters continue to be the fastest growing segments, with the MIC reporting growths of 8.8% and 5.6% respectively. Streetbike sales were up 3.0% as well.
Meanwhile, off-road motorcycle sales were down 2.2% in the first half, thanks mainly to a 6.7% decrease in the first three months. Second quarter off-road sales paint a different picture however. The MIC reports sales of 18,827 off-road motorcycles in the second quarter of 2012, a slight increase from the 18,392 units sold in the second quarter of 2011.
|2012 First Half Figures from the Motorcycle Industry Council|
|Type||2011 First Half||2012 First Half||Change||% Change|