HOFFMAN ESTATES, Ill., Jul 10, 2012– GE Capital’s Commercial Distribution Finance (CDF) business has agreed to provide Brammo Inc. with inventory financing to support the expansion of its dealer network in the U.S.
“We’ve proven that we can successfully marry technology with performance and now we’re ramping up our efforts to deliver our unique products to the marketplace,” said Craig Bramscher, founder and CEO of Brammo. “This program with GE Capital will support the rapid growth of our distribution network, allowing leading motorcycle dealerships to capitalize on the growing demand for electric motorcycles.”
CDF already provides inventory financing for other brands of alternative fuel and hybrid motorsports products. This type of arrangement, also known as floorplan financing, allows dealers to stock, market and sell a wide variety of motorcycles and related products from manufacturers. It is an important element of a successful manufacturer-dealer business model.
“Our deep expertise in the motorcycle sector leads us to believe that dealers are excited about advertising these new products to draw customers into dealerships,” said Neeraj Mehta, president and CEO of CDF and a GE corporate officer. “We’re glad to work with Brammo to drive the adoption of electric vehicles.”
On May 31, GE Capital, Fleet Services opened the GE Vehicle Innovation Center at its headquarters in Eden Prairie, MN. The center is a first-of-its-kind, world-class facility that provides customers with first-hand experience with alternative fuel vehicles and GE’s enabling technologies. Brammo products are on permanent display at the Vehicle Innovation Center. For more information, go to http://www.gefleet.com/eco/home .