After more than 20 years of licensing its brand name to an Italian entity for use outside of North America, Bell Helmets today announced the reacquisition of its worldwide rights in the powersports market. After two years of more than 40% growth in North America, the Bell powersports business is poised to expand its geographic […]
Josh Herrin to Wear Bell Helmet with Transitions Face Shield
Bell Helmets and Transitions Optical have announced their company’s co-sponsorship of AMA Pro Road Racer Josh Herrin for the 2012 season. The protective ensemble puts the head of one of North America’s premiere racing talents inside one of the world’s most iconic helmet brands featuring the latest in advanced photochromic faceshield technology.
Herrin won the 2010 Daytona 200 wearing a Bell helmet with a Transitions faceshield. Transitions adaptive faceshields automatically self-adjust from clear at night and in low light conditions to dark gray in bright sunlight. The shields eliminate the need for motorcycle riders to carry two shields.
“With so much going through my mind on the racetrack, having equipment that works with me to reduce distractions to an absolute minimum is critical,” said Herrin. “My Bell Star helmet with a Transitions adaptive face shield gives me an edge over the competition.”
“By partnering with Transitions Optical, we’ve been able to offer our sponsored riders something no other helmet manufacturer can – combining the adaptive faceshield with a Bell Helmet provides an unparalleled visual advantage on the track,” said Chris Sackett, business manager, Bell Powersports.