Brammo has hired former Harley-Davidson dealer development director Jim Marcolina to develop the electric motorcycle maker’s North American dealer network. Marcolina was director of dealer development and dealer relations at Harley-Davidson after joining the Motor Company as a district sales manager. Brammo will rely on Marcolina’s experience working with Harley-Davidson’s dealer network to help establish […]
Email a Friend
Icon to Sponsor Brammo’s 2012 TTXGP Race Team
Riding apparel company Icon has signed on to be title sponsor for Brammo‘s factory TTXGP electric racing team for its upcoming North American title defence.
Team Icon Brammo will compete in the four-round TTXGP North American series with reigning champion Steve Atlas riding the Brammo Empulse RR race bike.
“Icon is a company that loves to see others striving to be different and the TTXGP is just that,” says Kurt Walter, Icon brand manager. “We felt that Brammo Racing had the whole package, with a great company, staff and rider, which made for an easy decision to sponsor their efforts.”
Brammo also revealed the Icon-inspired livery for the Empulse RR. Atlass will wear Icon gear including a brand new helmet model which will be added to Icon’s 2012 fall collection as well as a custom racing suit derived from Icon’s Overlord line.
“Not only is Icon’s involvement important for Brammo, it’s also important for the sport of electric motorcycle racing,” said Brian Wismann, manager for Team Icon Brammo. “Here is a brand that is known for being innovative and different, stepping up to support an entirely new genre in the motorcycle world – electrics. Last year was a huge milestone with Steve bringing home our first TTXGP championship and we’re excited to have the opportunity to defend that championship with a great partner in Icon Motosports. With the bike’s distinctive design, you’ll be hard pressed to miss Team Icon Brammo on the track this year.”
The 2012 TTXGP North American Championship kicks off this weekend, May 4-6 at Infineon Raceway in Sonoma, Calif. Other stops include June 23-24 at Portland International Raceway in Portland, Ore., Aug. 31 to Sept. 2 at Miller Motorsports Park in Tooele, Utah, and July 28-29 at Laguna Seca in Monterrey, Calif., alongside the FIM’s e-Power series as part of the U.S. Grand Prix weekend.
TTXGP will also host its world championship final at Daytona International Speedway in Daytona Beach, Fla, on Oct. 19-21, with the top teams from TTXGP’s North American, European and Australian teams competing against each other.
Yamaha announced plans to release the production versions of its PES1 and PED1 concept models within two years as part of the company’s venture into the electric motorcycle segment. The PES1 and PED1 (which stands for “Passion, Electric, Street” and “Passion, Electric, Dirt”) concepts were first revealed at last November’s Tokyo Motor Show. In the […]