Harley-Davidson dealers outscored dealers from other brands to take the top spot in the Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study for the second consecutive year. The annual study measures the effectiveness of motorcycle dealerships, rating them on how they perform in different categories, such as inviting customers to sit on a floor […]
BMW Reports Q1 2012 Results
We already know BMW started 2012 off with a record first quarter with 24,373 motorcycles sold, with an additional 2,642 units from its Husqvarna subsidiary. BMW‘s quarterly report now reveals the U.S. accounted for 3,429 units sold in the first three months of the year, a 47.9% increase from 2,319 units over the same quarter of 2011.
The increase pushed the U.S. close to Italy as BMW’s second largest motorcycle market over the quarter. Last year, Italy topped all countries with 4,435 BMW and Husqvarna motorcycles sold, outperforming BMW’s home market of Germany (4,395). This year however, Italian sales decreased 22.5% to 3,437 units. Germany regained the top spot with BMW selling 4,813 units.
Motorcycles generated 448 million euros (US$589 million) in revenue for BMW over the first quarter, a 12.8% increase from revenues of 397 million euros in 2011.
As a company, BMW reported a net profit of 1.35 billion euros (US$1.77 billion), compared to a profit of 1.14 billion euros in Q1 2011.
Looking ahead, BMW forecasts continued growth in motorcycle sales in the U.S., Brazil and Japan. Sales are expected to decrease in Europe, though BMW says the pace of decline should slow. The first quarter results do not include new models such as the G650GS Sertao, R1200GS Rallye, the revised S1000RR and F800R or BMW’s new C650GT and C600 Sport maxi-scooters.
BMW Announces Record First Quarter 2012