Motorcycle sales stayed flat in 2011 with a 0.3% increase while off-highway vehicle sales continue to plummet, according to figures released by the Motorcycle Industry Council. ATV sales saw a 13.5% drop in 2011 to 222,032 units compared to the 256,750 units sold in 2010. Off-highway motorcycles saw a similar 13.5% decrease, with manufacturers reporting […]
US Motorcycle Sales Up 6.7% in Q1 2012
The Motorcycle Industry Council reports U.S. motorcycle sales increased 6.7% over the first quarter of 2012.
According to the MIC’s latest quarterly report, American consumers purchased 109,425 motorcycles in the three months ending March 31, 2012, compared to 102,547 units the year before.
The MIC also reports ATV sales have increased for the first time in years, increasing 5.0% to 50,107 units. ATV sales have been fading as consumers looked to side-by-side instead. The MIC does not report side-by-side sales however.
Off-road motorcycle sales continue to decline, with dealers selling 6,697 units over the quarter. Dual-sports, street bikes and scooter sales however continue to rise, though the industry still has a ways to go to reach the levels seen before the economic downturn.
|2012 Q1 Figures from the Motorcycle Industry Council|
|Type||2011 Q1||2012 Q1||Change||% Change|