Icon and Brammo made a big splash last year with eye-catching livery for their TTXGP racebike, with Steve Atlas riding the black-and-white patterned “Stack” graphic Empulse RR to a TTXGP world championship. The riding apparel maker returns to sponsor Brammo’s team again for 2013, introducing two new designs for Atlas and teammate Eric Bostrom. Atlas’ […]
Craig Bramscher Talks Brammo – Video
“We wake up every morning and build bikes. It’s a great life.” – Craig Bramscher
Brammo continues charge up its public relations motor as we approach the launch of its long-anticipated Empulse R with a new video featuring company founder and Chief Executive Officer Craig Bramscher about the state of the company and its upcoming electric motorcycle.
Bramscher touches upon many points in the 21-minute video, but two things stand out: Bramscher’s passion for his company and the importance Brammo places on consumer feedback.
Customer feedback was a major reason to drop the previously-announced 6.0 and 8.0 versions of the Empulse and only produce the longer-range Empulse R 10.0 (or 9.7, as Bramscher calls it at one point in the video).
Input from experienced motorcycle riders also led to the addition of a manual transmission which in turn allowed for the inclusion of regenerative breaking.
Brammo will introduce its Empulse and Empulse R on May 8 but for now, check out the Bramscher interview.
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