This past weekend, Brammo arrived to Sonoma Raceway in Central California ready to do battle. Only this time the electric sportbike manufacturer would be trading blows not with other electric bikes, but with their ICE counterparts at the second round of the American Federation of Motorcyclists series — one of the oldest club racing organizations […]
Craig Bramscher Talks Brammo – Video
“We wake up every morning and build bikes. It’s a great life.” – Craig Bramscher
Brammo continues charge up its public relations motor as we approach the launch of its long-anticipated Empulse R with a new video featuring company founder and Chief Executive Officer Craig Bramscher about the state of the company and its upcoming electric motorcycle.
Bramscher touches upon many points in the 21-minute video, but two things stand out: Bramscher’s passion for his company and the importance Brammo places on consumer feedback.
Customer feedback was a major reason to drop the previously-announced 6.0 and 8.0 versions of the Empulse and only produce the longer-range Empulse R 10.0 (or 9.7, as Bramscher calls it at one point in the video).
Input from experienced motorcycle riders also led to the addition of a manual transmission which in turn allowed for the inclusion of regenerative breaking.
Brammo will introduce its Empulse and Empulse R on May 8 but for now, check out the Bramscher interview.
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