We should have seen the writing on the wall earlier. The eRoadRacing series cut its ties to its Australian arm before the start of the end of the 2012 season, and there are strong rumors it will be announcing plans to focus its efforts solely in Europe for 2014 and beyond. That rumor is strengthened […]
Craig Bramscher Talks Brammo – Video
“We wake up every morning and build bikes. It’s a great life.” – Craig Bramscher
Brammo continues charge up its public relations motor as we approach the launch of its long-anticipated Empulse R with a new video featuring company founder and Chief Executive Officer Craig Bramscher about the state of the company and its upcoming electric motorcycle.
Bramscher touches upon many points in the 21-minute video, but two things stand out: Bramscher’s passion for his company and the importance Brammo places on consumer feedback.
Customer feedback was a major reason to drop the previously-announced 6.0 and 8.0 versions of the Empulse and only produce the longer-range Empulse R 10.0 (or 9.7, as Bramscher calls it at one point in the video).
Input from experienced motorcycle riders also led to the addition of a manual transmission which in turn allowed for the inclusion of regenerative breaking.
Brammo will introduce its Empulse and Empulse R on May 8 but for now, check out the Bramscher interview.
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