Ducati‘s largest market continues to grow, with the Italian manufacturer announcing its seventh consecutive quarter of sales increases in North America.
The first quarter of 2012 saw a 10.2% increase in sales. Ducati North America also reported a 98% increase in apparel and accessories sales over the quarter ended March 31, 2012.
Sales are expected to continue increasing in the second quarter with the arrival of new 2012 models such as the 1199 Panigale and the Streetfighter 848, as well as the new Diesel variant of the Monster 1100 EVO and the Diavel Cromo version of Ducati’s sport cruiser.
“It’s exciting to report this level of sustained retail sales growth, continuing the momentum of our record year in 2011,” says Cristiano Silei, Chief Executive Officer of Ducati North America. “We expect this growth to gain even more strength throughout the year, thanks to the imminent introduction of new products across several of Ducati’s motorcycle categories.”