When Pierer Industrie AG purchased Husqvarna from BMW in January, it was obvious some major changes were on their way. Pierer Industries AG is owned by Stefan Pierer, who happens to be chief executive officer of KTM, which also happens to be the parent company of Husaberg. That’s three European motorcycle manufacturers with strong off-road […]
BMW Rewards MSF RiderCourse Graduates
BMW Motorrad USA is supporting the Motorcycle Safety Foundation‘s rider training course by offering $500 in riding apparel for recent graduates of the Basic RiderCourse program with the purchase of a new BMW motorcycle.
The “Ride Smart Reward” program runs until Dec. 31, 2012 and is valid for anyone who completes the MSF’s BRC. The program benefits new riders buying gear for the first time, but experience riders taking the time to go through the BRC are also eligible.
“Each year, approximately 375,000 students are trained in MSF RiderCourse programs,” says Frank Stevens, sales development manager for BMW Motorrad USA. “We’d like to reward riders who invested the time and money for motorcycle rider training from industry professionals, by offering them quality riding gear.”
The $500 Ride Smart Reward can be applied to any original BMW Rider’s apparel including boots, gloves and jackets.