When I first saw this video, I thought it had to be a trick. Like the Gillette video of Roger Federer knocking a can off a man’s head with a tennis serve or the Nike ad with a couple of Dutch soccer players and an air vent, the first reaction is it has to be […]
BMW Rewards MSF RiderCourse Graduates
BMW Motorrad USA is supporting the Motorcycle Safety Foundation‘s rider training course by offering $500 in riding apparel for recent graduates of the Basic RiderCourse program with the purchase of a new BMW motorcycle.
The “Ride Smart Reward” program runs until Dec. 31, 2012 and is valid for anyone who completes the MSF’s BRC. The program benefits new riders buying gear for the first time, but experience riders taking the time to go through the BRC are also eligible.
“Each year, approximately 375,000 students are trained in MSF RiderCourse programs,” says Frank Stevens, sales development manager for BMW Motorrad USA. “We’d like to reward riders who invested the time and money for motorcycle rider training from industry professionals, by offering them quality riding gear.”
The $500 Ride Smart Reward can be applied to any original BMW Rider’s apparel including boots, gloves and jackets.