Harley-Davidson reported a net income of $247.3 million over the second quarter of 2012, a 29.7% increase from a profit of $190.6 million from the same quarter in 2011. The Motor Company sold 85,714 motorcycles worldwide in the quarter ended June 30, 2012, a 2.7% year-on-year increase from 83,396 units in 2011. U.S. sales increased […]
Avengers Assemble! Win a Harley-Davidson in Comic Book Movie Promotion
Harley-Davidson is holding a contest to promote Marvel Comics‘ upcoming film The Avengers with four new motorcycles to be given away.
The Motor Company is giving away four grand prizes, including one reserved for active or veteran members of the U.S. military. Each winner will receive his or her choice of a new custom-designed Harley-Davidson motorcycle (excluding touring models, trikes, CVO models and valued up to $20,000). The winners will also have their likeness be drawn into a digital Avengers comic by Marvel.
This isn’t the first time Harley-Davidson and Marvel have teamed up. Harley-Davidson also gave away motorcycles to promote last summer’s Captain America: the First Avenger film which had the hero ride a modern Cross Bones dressed to resemble a WWII-era Harley-Davidson WLA Army motorcycle.
The new Avengers film, which opens May 4, features a collection of Marvel super heroes including Captain America, Iron Man, Thor, the Hulk, Hawkeye and the Black Widow.
To enter the contest, visit the Harley-Davidson Avengers page.