2011 US Motorcycle Sales Results
Motorcycle sales stayed flat in 2011 with a 0.3% increase while off-highway vehicle sales continue to plummet, according to figures released by the Motorcycle Industry Council.
ATV sales saw a 13.5% drop in 2011 to 222,032 units compared to the 256,750 units sold in 2010. Off-highway motorcycles saw a similar 13.5% decrease, with manufacturers reporting sales of 70,057 units compared to 80,962 units sold in 2010.
Dual-sports and scooters however continue to rise, at a rate of 14.2% and 11.8%, respectively. Meanwhile, street bike sales saw a moderate 1.8% increase.
2011 US Sales Figures from the Motorcycle Industry Council | ||||
Type | 2011 | 2010 | Change | % Change |
ATV* | 222,032 | 256,750 | -34,718 | -13.5% |
Dual-Sport | 26,868 | 23,351 | +3,337 | +14.2% |
Off-Hwy | 70,057 | 80,962 | -10,905 | -13.5% |
On-Hwy | 312,124 | 306,702 | +5,422 | +1.8% |
Scooter | 31,850 | 28,483 | +3,367 | +11.8% |
Motorcycle Sub-Total | 440,899 | 439,678 | +1,221 | +0.3% |
Grand Total | 662,931 | 696,428 | -33,497 | -4.8% |
*ATV sales figures do not include side-by-side sales |
[Source: MIC]
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Dennis has been a part of the Motorcycle.com team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.
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