2011 US Motorcycle Sales Results

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Motorcycle sales stayed flat in 2011 with a 0.3% increase while off-highway vehicle sales continue to plummet, according to figures released by the Motorcycle Industry Council.

ATV sales saw a 13.5% drop in 2011 to 222,032 units compared to the 256,750 units sold in 2010. Off-highway motorcycles saw a similar 13.5% decrease, with manufacturers reporting sales of 70,057 units compared to 80,962 units sold in 2010.

Dual-sports and scooters however continue to rise, at a rate of 14.2% and 11.8%, respectively. Meanwhile, street bike sales saw a moderate 1.8% increase.

2011 US Sales Figures from the Motorcycle Industry Council
Type 2011 2010 Change % Change
ATV* 222,032 256,750 -34,718 -13.5%
Dual-Sport 26,868 23,351 +3,337 +14.2%
Off-Hwy 70,057 80,962 -10,905 -13.5%
On-Hwy 312,124 306,702 +5,422 +1.8%
Scooter 31,850 28,483 +3,367 +11.8%
Motorcycle

Sub-Total

440,899 439,678 +1,221 +0.3%
Grand

Total

662,931 696,428 -33,497 -4.8%
*ATV sales figures do not include side-by-side sales

[Source: MIC]

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