Ducati North America announced growth of 43% in 2011 compared to 2010, resulting in the Bologna company’s largest ever market share in the U.S., Canada and Mexico.
The announcement reinforces claims made by Ducati Chief Executive Officer Gabriele Del Torchio last September: North America has replaced Italy as Ducati’s #1 market.
Ducati attributes its growth to the popularity of the Diavel and Mulistrada in North America. Both models expanded Ducati’s reach beyond its core sportbike segment. Ducati hopes to continue that growth into 2012 with the introduction of the new Ducati 1199 Panigale and the 848 EVO Corse Special Edition.
“Growth in the North American market is a top priority for Ducati. North America’s outstanding performance significantly contributed to Ducati’s global success in 2011, which has been a record year for us in terms of global sales, market share and profitability,” says Cristiano Silei, CEO of Ducati North America. “This year the company made substantial investments in new product, key personnel and in the strength of our distribution network. These elements, combined with an array of extraordinary products, including our new Superbike, the 1199 Panigale, will continue to fuel our growth in 2012 and beyond.”
Ducati also announced a 50% growth in sales from apparel and accessories.
Ducati’s Number 1 Market? The United States of America