Motocicletas Italika Signs Distribution Deal with Wal-Mart in Mexico
Mexico’s largest motorcycle manufacturer has reached a new distribution agreement with Wal-Mart to offer its motorcycles and scooters across Mexico.
Motociclestas Italika, which claims a 63% share of the Mexican motorcycle market, will offer its FT150GT motorcycle (pictured above) and its GS150 scooter at 200 Wal-Mart Supercenter locations across Mexico. Italika’s FT110 and FT125 Sport motorcycles and DS150 scooter will also be offered at 500 locations of the Wal-Mart-owned discount chain Bodega Aurrera.
“Our commitment is to offer Italika transportation to more families in Mexico and the rest of Latin America,” says Alberto Tanus, Italika chief executive officer. “We will continue to grow our sales network to expand the benefits of Italika to more consumers.”
Italika also has a distribution deal with select Sam’s Club stores in Mexico, offering models such as its DM150 supermoto, FT150 standard and GTS175 and CS125 scooters.
[Source: Motociclestas Italika]