Chrysler’s parts and accessories brand Mopar has signed on to be the title sponsor for the 2012 Canadian Superbike Championship.
Mopar replaces Parts Canada which recently ended a 22-year partnership with CSBK over controversial comments made by the series organizer on an Internet forum.
The seven-round CSBK series includes separate pro and amateur Superbike and Sportbike classes, as well as a Harley-Davidson XR1200 Cup and a new spec series for young riders featuring the Honda CBR250R.
“We are thrilled to sponsor the exciting 2012 Mopar Canadian Superbike road race series,” says Jim Kiritsis, Head of Service and Parts, Chrysler Canada. “Our shared passion for performance and dedication to the series provides a great opportunity for the Mopar brand to connect with the fans involved.”