Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase. The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas. Harley’s first attempt at culling ideas from its throngs of devoted followers resulted in the recently implemented “No Cages” campaign. Fan […]
A New Bobber From Victory?
On its Facebook page today, Victory motorcycles released a teaser video for an upcoming model to be unveiled December 9 at 7pm CST. The video is a brief 43 seconds that begins with the sound of spray paint being shaken and black paint being “sprayed” onto the camera.
What follows is a montage centered around pinstriping and boulevard attitude, as the video sequences between scenes of a man applying pinstripes to what presumably is Victory’s new model and POV shots of this machine rolling down a typical avenue. While it’s hard to predict exactly what motorcycle Victory will be unveiling, we think it’s a safe bet that it will be bobber themed with high handlebars and feature wire wheels with red pin stripes — something along the lines of the High Ball.
We’ll post full details about the new machine when we know more. In the meantime, you can watch the teaser video below.
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