Harley-Davidson dealers outscored dealers from other brands to take the top spot in the Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study for the second consecutive year. The annual study measures the effectiveness of motorcycle dealerships, rating them on how they perform in different categories, such as inviting customers to sit on a floor […]
Triumph Reports 2011 Financial results
Triumph reported a 7% increase in unit sales and a 47.8% increase in operating profit for the fiscal year ended June 30, 2011.
According to Triumph, the British manufacturer sold 48,684 units over the year, a 7% increase from the 45,501 units sold the previous year.
Operating income totaled 22.3 million pounds (US$35.0 million), a large jump from the operating income of 15.1 million pounds (US$23.7 million) reported last year thanks to a more efficient use of working capital and reduced costs.
Triumph’s gains came in spite of a 7% contraction of the 500cc and larger motorcycle market over the past year. Triumph attributes the growth to the company’s investment into research and development during the recession, an investment which resulted in a number new models launched over the past year, such as the Tiger 800 and 800XC.
The 2011 sales results don’t account for the recently launched Tiger Explorer, Speed Triple R and Steve McQueen edition Bonneville. Triumph says it is being cautious about its 2012 outlook, but we expect Triumph’s future will continue looking rosy.
Triumph Unveils Three New Models for 2012