Harley-Davidson opened a new regional headquarters in Miami, Fla., to house the company’s Latin America operations.
The new Harley-Davidson Latin America headquarters supports the Motor Company’s subsidiaries in Brazil, Mexico and other countries in Central and South America. Harley-Davidson projects international sales to exceed 40% of the company’s revenue by 2014 with the Latin America office a prime area of growth.
“As part of its business transformation, Harley-Davidson is taking one of the world’s most iconic brands to the many roads of the world,” says Mark Van Genderen, vice president and managing director, Harley-Davidson Latin America. “This new regional headquarters is part of that transformation, and confirmation that Harley-Davidson is committed to fulfilling the dreams of customers in Latin America from Tierra del Fuego to the Rio Grande.”
Harley-Davidson Latin America has been working out of the company’s global headquarters in Milwaukee, Wis., but the new location in Miami will put them closer to the region. Harley-Davidson’s complete knockdown assembly plant in Brazil also answers to the Latin America office.
“Our new location will help us better and more quickly respond to our Latin American customer’s needs,” says Van Genderen. “Harley-Davidson’s increased focus on customers outside of the US is an exciting time for us, since many Latin American countries have well-established motorcycle cultures and thousands of avid enthusiasts.”