Visitors to the 2013 EICMA show in Milan voted the new Ducati Monster 1200S the “Most Beautiful Bike of Show”. The new Monster powered by Ducati‘s liquid-cooled 11-degree Testastretta engine received the most votes out of more than 10,000 ballots to win the honor. Second place went to the Turismo Veloce 800 from MV Agusta, […]
Ducati’s Number 1 Market? The United States of America
The U.S.A. has become Ducati’s largest market, says Gabriele Del Torchio, Ducati Motor Holding president.
“We sell more bikes here in the United States now than we do in our domestic market. Only 20 percent of our bikes are sold in Italy, and 80 percent are exported,” Del Torchio said at a Ducati North America dealer meeting in Miami Beach.
Del Torchio said Ducati has more than doubled its worldwide market share over the past four years, rising to 10.6% from 4.8%.
Perhaps no other model reflects the importance of the American market to Ducati than the Diavel. The cruiser-style motorcycle with its wide 240mm tire is a departure from the rest of Ducati’s lineup, but it does appeal to American consumers where cruisers are popular.
[Source: PowerSports Business]