Erik Buell Racing opened a new office in the Netherlands, making the first step towards establishing a foothold for distribution to Europe. Located in Alkmaar, a suburb north of Amsterdam, the new office will help increase brand awareness in Europe while laying the groundwork for eventual expanded distribution across the continent. The office will also […]
EBR Nation Part 3: Made In America
Erik Buell Racing has released the third episode of its series about the new 1190RS sportbike.
The latest episode focuses on the company’s “Made in America” philosophy, with its goal of producing a high-performance superbike in the U.S.A.
As Erik Buell, racer Geoff May and designer Tony Stefanelli discuss the themes of innovation and freedom, we can’t help but wonder however whether they’re talking about American ideals, or about being out from Harley-Davidson’s umbrella.
“We want to live free, we want to think free, we want to be able do what we want as individuals,” Stefanelli says in the video. What do you think readers? Check the video after the jump and let us know.
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[Source: Erik Buell Racing]