It’s hard to believe, but the Shift brand of street motorcycle riding gear, seen so often here on, went flatline today.

No official word from Shift or its parent company Fox, venerated maker of motocross gear, has been released, but Shift’s Brian Horton has confirmed to Fox’s decision to shutter the street side of Shift.

Shift no more. Shift’s parent company, Fox, decided to eliminate street gear from the Shift lineup.

Shift also has a brand of motocross gear that for now still exists.

This news is surprising to us, as it was only this past December the company unveiled its 2011 line of street gear to the moto media. Until we hear otherwise, we can safely guess that a still-sour economy continues to negatively affect the motorcycle industry.

  • Snake

    Terrible news! I have a Shift Dyer jacket and it is one of the finest built and best-fitting products I have ever owned. I’ve had jackets from TourMaster, Alpinestars, Joe Rocket, AGV, Fieldsheer, Speed and Strength and SRS and the Shift is in the top 2. Light in weight yet beautifully finished, just needs more venting for those really hot days.

    I…hated the Havoc pants, they took the motocross influence way too far. The Dyer gloves are OK but need to be heavier IMHO.

    Anyway, I’m going to keep an eye out for clearances. Overall, the stuff is just too good to (especially) pass up a great deal on!