Former Ducati North America Chief Executive Officer Michael Lock has landed a job at another exotic Italian vehicle manufacturer: Lamborghini. During his seven-year tenure with Ducati North America, Lock reorganized the company’s marketing, distribution and service operations, helping Ducati increase its share of the North American market to record highs. Lock is also believed to […]
2011 Ducati 848 EVO: First Ride
Full throttle at the Autodromo Enzo e Dino Ferrari
Ducati’s 848 impressed us when it was introduced in 2007, offering exotic Italian style along with more power than any 600 supersport. Now Ducati offers a significant upgrade to it called the 848 EVO, which we had a chance to sample at the historic circuit in the town of Imola, Italy.
The EVO package includes 6 extra horsepower, a higher rev limit, upgraded Brembo monobloc brakes, and the addition of a steering damper.
That’s the short story for now. Stay tuned for a full report on the EVO, plus a sampling of the bitchin’ new SP version of the top-dog 1198.