Think! Great Motorcycle Awareness Ad [video]

17/09/2010 | By: 4 Comments

In June 2000, the UK Government launched a campaign called, Think! Road Safety, the goal is to reduce road deaths and serious injuries by sending a message to people to take responsibility for their own safety as well as others on the road.

The campaign in the past has produced TV spots that were taken off the air due to their gruesomeness but they have taken a much more gentle and humorous approach with this one.

Check it out after the jump along with a short video on the making of the commercial.

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Category: Advertising Safety Videos
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Discussion

otto

  • This message is very important! I have yet to see one motorcycle saftey commercial in the united states! Will this be aired here?

    October 7th, 2010 at 11:52 am
braunj

  • When’s our government or the AMA going to come up with something like this? A much better use of time and money than fighting over noise limits!

    October 15th, 2010 at 6:04 pm
Warren Broussard

  • The Motorcycle Awareness Campaign (MAC) has Yard Signs and Billboards ” Watch Out for Motorcycle” in Louisiana USA

    November 9th, 2010 at 9:05 pm
Dairyland Cycle

  • What a great and catchy way to make drivers remember that they are always sharing the road with motorcycles.

    December 6th, 2010 at 6:33 pm

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