Yamaha will reveal a new Star cruiser on March 9 during Daytona Bike Week. To promote the upcoming launch, Yamaha released a teaser video revealing a few fleeting glimpses of the new model along with the tag line “less is more”. The video reveals some details such as dual rear shocks, a solo seat and […]
World Champions Then & Now: Eddie Lawson and Ben Spies
Yamaha Motor Corp. U.S.A. produced a series of videos featuring past and present World Champions Eddie Lawson and Ben Spies. Lawson, the four-time World Grand Prix Champion and Spies, the reigning World Superbike Champion, sat down in front of the cameras to talk about what it means to be champions.
Yamaha has released three episodes, check out the videos after the jump or see them at YChampions.com.
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