Ok, it’s not THAT new… Somehow it slipped passed me back in April. I guess I was too busy watching people do wheelies on scooters. The new 2010 Honda Fury TV spot has a lot of quick edits of intense scenes including a shark jumping up at your face and various animals and people screaming […]
Honda Fury Special Edition Controversy?
Honda officially clears the air
It seems the idea that there is a “special edition” Honda Fury has achieved urban-legend levels.
According to Seidel, no mention was ever made to the media during the Fury’s press unveiling or in any press material or at any other time, “that any Fury color or specific Fury model was a special edition.”
Seidel stated that he also queried Honda’s product planning department about the existence of any special edition models and reported that no information had ever been released or implied from Honda Product Planning as to the existence of a Fury SE.
With that clarification, Seidel did relay to Motorcycle.com that the Matte Silver Metallic (notable by the red striping on the exterior edges of the wheels), that costs an additional $500 over the base price of $12,999, was originally expected to be produced in lower volumes than other Fury colors.
The reason for the lower production of the Matte Silver Metallic was simply the result of product planning. “We just weren’t certain if many people were going to like the color, so we didn’t order as much; we have to be somewhat specific with our suppliers,” said Seidel.
To further clear up controversy, Seidel remarked that Honda has never stated or reported any intent to specifically limit production of the Matte Silver Metallic Fury to any number. He did say, however, that due to an overwhelmingly positive response, the company increased production of that color.
It seems various owners —or the general public— are operating under the notion that Honda was limiting the non-existent SE model to only 500 units.
Honda has, in the past, created “special colors” of some models, like the 2008 CBR600RR Graffiti. In those instances of special colors Honda has been very specific about the limited production of such colors. In the case of the CBR Graffiti there were 500 or less produced.
Motorcycle.com is awaiting final word from Seidel as to the possibility that Honda’s advertising arm may have used phrasing or wording indicating a special edition Fury, but Seidel is doubtful such a slip would make it past what is normally a very large confluence of departments within Honda.
If we learn anything contrary to the fact that no SE model was ever intended, or if official wording from somewhere within Honda says that an SE Fury model exists, or at least was mentioned, we’ll post that info immediately.
But by all accounts, a Special Edition Fury is purely myth.
If any reader or Fury owner has any document or official material from Honda (sales materials, sales receipts, dealer-specific materials, etc.) we encourage you to post such in the forum. Motorcycle.com will then follow up with Honda on any material presented by owners or readers.